📄 Context

Alfa Bank is the largest private bank in Russia, with 6.3 million active digital clients. VK is the most popular social network in Russia, with 100 million monthly active users. VK has announced the possibility of creating web apps within its social network. As of now, there are no similar collaborations available in the Russian market.

☑️ Task

The challenge for me and my design team was to create a new experience of using banking features within Messenger.

Business goals

  1. Acquire 1 million new active bank clients from VK users by 2026.
  2. Motivate current bank users to turn on notifications within VK Messenger instead of SMS, as it’s a cheaper option.

Sending money via VK Messenger

Sending money via VK Messenger

⭐️ Key activities and my role

— Stakeholders management

I interacted extensively with key top managers and stakeholders to discuss the task and its success criteria. Additionally, I regularly showcased work-in-progress designs to ensure transparency throughout the process.

— Kickoff meeting

We coordinated our cross-functional collaboration with the project team to ensure that everyone involved understood the task equally, agreed on the next steps, and set deadlines. I believe that regular communication is crucial for such important projects.

— Collaboration with UX research team

I assisted UX researchers in generating hypotheses for user research interviews. During these interviews, we gained some interesting insights:

  1. Users don’t trust messengers for financial purposes.
  2. VK audience use the social network mainly for entertainment.

— Design Team Leadership